If you are interested in this topic, take a look at Dr.Lnda Ralston's Blog at www.lindaralston.com
ome of the basic uses of Adobe Photoshop include: restoring old photographs, correcting mistakes, turning a photo into a work of art, combining pictures, text and graphics to make covers of books, magazines and more. Photoshop has changed the way in which we look at and produce photos and as marketers we have to think about what makes a logo, magazine, webpage or banner marketable?
Whether it’s a magazine cover or a website design, the use of Photoshop for creating and manipulating images has become an industry standard.
Therein lies both the beauty and the risk of the application. If managed skillfully and wisely, the image being manipulated can benefit a lot and increase the popularity of a company and will make a good design idea seem great. But, used with a disregard for proper application methods, can result too stylized.
Also, as a marketing tool, Photoshop is considered a must-have. It’s great to have a graphic designer who produces professionally finished products, but for many of the smaller details it will be necessary to be able to make them by yourself. These may include updating website banners or adverts. So, it’s necessary to understand the use of Photoshop and be able to apply some of its tools to create marketable products.
Here is a link to a YouTube Photoshop tutorial that might be useful for beginners: https://www.youtube.com/watch?v=OjRqZiAgoHo
I have attached an example of a logo and a magazine cover page created with Photoshop.
Whether it’s a magazine cover or a website design, the use of Photoshop for creating and manipulating images has become an industry standard.
Therein lies both the beauty and the risk of the application. If managed skillfully and wisely, the image being manipulated can benefit a lot and increase the popularity of a company and will make a good design idea seem great. But, used with a disregard for proper application methods, can result too stylized.
Also, as a marketing tool, Photoshop is considered a must-have. It’s great to have a graphic designer who produces professionally finished products, but for many of the smaller details it will be necessary to be able to make them by yourself. These may include updating website banners or adverts. So, it’s necessary to understand the use of Photoshop and be able to apply some of its tools to create marketable products.
Here is a link to a YouTube Photoshop tutorial that might be useful for beginners: https://www.youtube.com/watch?v=OjRqZiAgoHo
I have attached an example of a logo and a magazine cover page created with Photoshop.
As a conclusion, the use of Photoshop for advertising and marketing is indispensable but it has to be used wisely and properly.
How do you think Photoshop products can benefit the industry of Tourism?
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How do you think Photoshop products can benefit the industry of Tourism?
Please take the survey on the right of the screen, it only takes few seconds.. and leave your comments here! Thanks